This proposal is to introduce a new Service Mark for Retirement Capital Strategies to accompany a Brand Update and Refresh for both website and printed collateral. As with many wealth management companies, maintaining brand recognition is important for continuity. To build on the existing logo and website color palette, I propose the following collateral and marketing items to facilitate a new campaign for Retirement Capital Strategies.

The “Build Your Wealth” Service mark is intended to conceptualize the main service points of RCS which include;
Managing Your Wealth, Helping You Retire and Maximizing Your Social Security.